About Thryve
Driving innovation for a more resilient food system
Thryve is Yara’s global platform for innovation and partnership. We bring together entrepreneurs, researchers, businesses, investors, organizations and policy makers to solve some of agriculture’s most pressing challenges.
By connecting ideas with expertise, partners and real-world testing environments, we help accelerate solutions from concept to impact, improving farmer livelihoods, strengthening food systems and building resilience for future generations.
Backed by Yara’s global presence, agronomic expertise, and trusted partnerships across the agricultural value chain, Thryve helps turn promising innovations into practical solutions that can scale.
Everything we do is guided by measurable impact, scientific credibility, and the belief that meaningful progress happens through collaboration.
How can you innovate with Thryve
Accellerator challenges
Helping promising startups and emerging solutions grow faster through access to expertise, networks, mentorship and real-world testing opportunities.
Thryve Accelerator for Soil Health in Kenya
In 2025, Thryve launched a 12-week acceleration program focused on advancing soil health innovation in Kenya. Combining expert-led workshops, tailored mentorship and field-based learning, the program supported innovators developing solutions that can help farmers improve soil productivity and resilience.
Innovation challenges
Bringing fresh perspectives to real-world challenges by connecting innovators with opportunities to co-develop solutions for agriculture and food systems.
Thryve Innovation Challenge 2025
Hosted in partnership with Singapore's Infocomm Media Development Authority (IMDA), the challenge addressed a critical question: How can we enable accurate, automated and cost-effective farm boundary mapping at scale for farmers?
The challenge attracted submissions from innovators across nearly 15 countries, bringing expertise in AI, satellite analytics, drones, IoT and sustainability technologies.
Who we work with
Policy Makers and development organizations
How can we improve food security and farmer livelihoods?
Thryve helps bring toggether expertise,and stakeholders to develop scalable solutions that support resilient food systems and sustainable development.
Start up and Innovators
How can we turn ideas into real-world impact?
Thryve provides access to networks, expertise, pilots and market opportunities that help transform promising innovations into scalable solutions.
Private sectors and Agribusiness
How can we stay competitive while addressing sustainability and business challenges?
Thryve enables organizations to collaborate, co-create and access innovation that helps address today’s challenges while preparing for tomorrow’s opportunities.
Academia and research institutions
How can we move research beyond publications, and into practice?
Thryve helps connect academic breakthroughs with industry partners to drive field-ready innovations.
Farmer and Farmer Organizations
How can innovation create value on the farm?
Thryve brings smarter solutions to your soil, so you can grow stronger harvests, better livelihoods, and long-term sustainability.
Partners and Investors
How can we identify and scale high-impact opportunities?
Thryve connects capital andm expertise and innovation to help accelerate solutions with the potential to transform agriculture and food systems.
Why partner with Thryve
When you collaborate with Thryve, you gain access to a global community dedicated to solving challenges across agriculture and food systems. Together, we can test new ideas, generate evidence, build partnerships and accelerate innovation where it matters most.
- Access a global ecosystem of public and private sector partners
- Early access to emerging start-ups
- Participation in innovation programs, events, and expert forums
- Co-develop solutions to shared challenges across the agricultural industry
